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PORTFOLIO

by Christian Sanchez

Always Eager to Learn Something New
+ Skills
+ Software Knowledge
Digital Marketing
Social Media Marketing
Email Marketing
Paid Advertising
Content Strategy
A/B Testing
Graphic Design
Video Editing
Copywriting
Brand Design
Web Content 
UI / UX Visual Assets
Sprout Social / Hootsuite
Meta for Business
LinkedIn Campaign Manager
Google Ads
Google Analytics
6Sense
HubSpot
Salesforce
Wordpress
Adobe Photoshop
Adobe Premiere Pro
Asana / monday.com
Digital Marketing & Social Media Specialist at QAD Redzone
 June 2022 - Present
Digital Marketing & Social Media Specialist at Healthier Texas
Dec 2019 - June 2022
Accountant & Presentation Designer at Texas Department of Family & Protective Services (DFPS)
Oct 2015 - Aug 2016
  • Designed data visuals and internal presentation decks on top of reconciling monthly budgets totaling $1M+ in financial assistance
Education
Graduated Winter 2019
  • Bachelor of Business Administration (BBA) in Marketing from Texas A&M University
  • Developed hyper-localized campaign strategies tailored to rural and urban audiences—tripling engagement rates and increasing LinkedIn and Instagram follower growth by 150% in 12 months
  • Streamlined LinkedIn Campaign Manager, Meta for Business, and Google Ads to amplify impressions by 1000% (120K → 12M) and reduce CPA by 40% within a $125K+ budget
  • Created marketing materials for a statewide campaign that doubled app adoption to 40K users, recruiting and managing a creative team of designers, videographers, and influencers to deliver a consistent brand message
  • Expanded newsletter subscribers by 300% (30K → 90K) and improved open rates by 12% through audience persona analysis and segmented email journeys with HubSpot
  • Pivoted large-scale in-person conferences (1K+ attendees each) into virtual experiences during COVID-19—producing 100+ webinars and podcasts for 10K+ attendees and high-profile keynote speakers from the CDC, former members of the presidential cabinet, authors, and more
  • Secured $1M+ in grant funding and co-branded creative support through strategic partnerships with SNAP, H-E-B, and Blue Cross Blue Shield
  • Conceptualized and executed data-driven content strategy and annual content calendars for a B2B SaaS tech audience—collaborating with Apple, Ferrara, Gorilla Glue, and others to boost average LinkedIn engagement rate by 550% (2% → 14%) and organic reach on X (Twitter) and YouTube by 200% (20K → 60K)
  • Trained and empowered 100+ brand ambassadors with performance-based advocacy toolkits, resulting in a 50% YoY increase in employee-created content and 11M+ in additional impressions
  • Partnered with C-suite and VP-level executives to craft authentic thought leadership content that enhanced personal visibility and strengthened company credibility across social media
  • Directed $100K+ in annual ad spend across LinkedIn Campaign Manager, Google Ads, and 6Sense; leveraged A/B testing and audience segmentation to achieve 1M+ engagements (CTR double the industry average)
  • Drove a 33% YoY increase in website traffic (75K monthly sessions) through 200+ SEO-optimized WordPress pages, developed using keyword analysis and multimedia content such as blogs, videos, and guides
  • Orchestrated review generation campaigns via HubSpot with targeted outreach and follow-up sequences; drove a 10% rise in demo requests and earned a #83 ranking (out of 130K SaaS competitors) in G2’s Top 100 Best Software Platforms
  • Earned 2024 Team Collaborator Award for leadership in graphic design, video editing, and website optimization, enabling the team to exceed annual lead-gen goals by 105% YoY
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