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Always Eager to Learn Something New
+ Skills
Graphic Design
Video Editing
Brand Design
Paid Ad Creative
Content Strategy
Copywriting
+ Software Knowledge
Web Content
A/B Testing
UI / UX Visual Assets
Digital Marketing
Social Media Marketing
Email Marketing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Canva
Wordpress
Adobe Premiere Pro
Adobe AfterEffects
Adobe Substance 3D
Procreate
Asana
monday.com
Digital Marketing & Social Media Specialist at QAD Redzone
June 2022 - Present
Digital Marketing & Social Media Specialist at Healthier Texas
Dec 2019 - June 2022
Accountant & Presentation Designer at Texas Department of Family & Protective Services (DFPS)
Oct 2015 - Aug 2016
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Designed data visuals and internal presentation decks on top of reconciling monthly budgets totaling $1M+ in financial assistance
Education
Graduated Winter 2019
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Bachelor of Business Administration (BBA) in Marketing from Texas A&M University
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Optimized creative assets for newsletters and digital ads through A/B testing, boosting email open rates by 12% and expanding ad reach by 1,000% (120K → 12M impressions)
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Produced digital visuals and interactive content (videos, carousel posts, email graphics, app banners) for multiple campaigns, contributing to 40K+ engaged app users
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Oversaw visual direction for a statewide campaign, recruiting and managing freelance graphic designers, video editors, and influencers to ensure brand consistency across platforms
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Pivoted two in-person conferences (1k attendees each) into virtual events during COVID-19; produced 100+ branded webinar videos and promotional graphics for 10K+ remote attendees and high-profile keynote speakers from the CDC, former members of the presidential cabinet, authors, and more
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Delivered co-branded visual content for nonprofit, public, and private sector partners—including SNAP, H-E-B, and Blue Cross Blue Shield, ensuring alignment with partner brand guidelines
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Spearheaded the creation of visual assets for multi-channel marketing campaigns (social graphics, GIFs, videos, paid ads, web content, etc.), driving consistent performance to a B2B SaaS audience
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Partnered with teams at Apple (for a featured event presentation), Ferrara, Gorilla Glue, and others to develop co-branded visuals that enhanced brand visibility and customer engagement
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Directed creative strategy for monthly content calendars, directly contributing to a 550% lift in LinkedIn engagement rate (2% → 14%) and 200% rise in Reels/Youtube organic reach (20K → 60K monthly impressions)
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Developed end-to-end video content (scripting, filming, editing, design, sound mixing) for product and leadership campaigns, driving a 10% increase in demo requests
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Created brand ambassador kits and design templates for 100+ employees, resulting in a 50% YoY increase in shared media reach and generating 11M+ additional impressions
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Illustrated SEO-aligned web assets, animated headers, and text-heavy infographics that supported a 33% YoY website traffic increase (75K monthly sessions)
Recognized with 2024 Team Collaborator Award for cross-department support in graphic design, video editing, web visual optimization, and general digital marketing needs, helping team exceed annual lead-gen goals by 105% YoY -
Orchestrated visuals and copy for review generation campaigns with highly targeted outreach and follow-up sequences, earning a #83 ranking (out of 130K SaaS competitors) in G2’s Top 100 Best Software Platforms
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